Leading with noble purpose is a poignant and powerful wake up call to stop leading with superficial form and start leading with compelling substance it is a strategy for success and a rallying cry for sanity and soul in how we run any business. Leading with noble purpose provides a roadmap for creating a meaningful and profitable workplace building on her bestseller selling with noble purpose leadership expert lisa earle mcleod reveals how leaders from organizations large and small have grown morale productivity and profits by unleashing their noble purpose. Create a tribe of true believers who drive revenue and do honorable work people want to make money and make a difference leading with noble purpose shows leaders how to do both. Profit doesnt drive purpose purpose drives profit we made some incorrect assumptions about work and those assumptions are killing us we allowed a narrative that is solely about earnings to replace what we know to be true about human motivation
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